As PPC advertising becomes increasingly competitive it is imperative that you create targeted campaigns from the outset. Here we overview the critical considerations when creating targeted Adgroups, ads and landing pages. Read the rest of this entry »

Campaign Overview

Our objective was to drive qualified traffic to Value Added Promotions (VAP) website,
using AdWords. Read the rest of this entry »

Google is expanding seemingly by the minute, and acquisitions are playing a big role in the search engine leader’s quest to rule the technology world. Read the rest of this entry »

Trust and relevance need to be priorities

As consumers are becoming more experienced with online channels, their expectations are changing. We have seen trust and relevance becoming significant influencers on levels of engagement and response. From this we have identified 5 key foundations to developing sustainable online dialogue: Read the rest of this entry »